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Overcoming the Close Variant Dilemma: A Google Ads Victory
Stop Draining Money on Irrelevant Close Variants!
One of the most deadliest updates from Google Ads was the introduction of close variants in search terms. This significantly disrupted my approach to selecting keyword match types. No matter how carefully I choose our exact keywords, they might now trigger search terms with meanings far removed from my intentions.
For instance, keywords like “Insulation Companies near me” became a gateway to budget drain by triggering competitors brand names. Since the 2018 update, this type of keyword can now trigger an infinite number of competitors’ brand names. What’s worse, the Maximize Conversion Strategy bids aggressively for these terms, resulting in a substantial waste of money.
After extensive research and reading numerous tales of frustrated media buyers, I actually discovered no solution. It was only when I focused on my own depressing tale that finally, I found a single effective method. I dedicated days and nights to refining it, and now it successfully filters out hundreds of irrelevant search terms. As a result, my daily search terms are becoming more accurate, allowing me to increase my CPA with confidence.
The solution is a smart automated script that works autonomously. It scans the search term, compares it with triggered keywords, and adds irrelevant words to the negative list. While the concept is simple, perfecting its functionality took a considerable amount of time.
In the highly competitive Insulation industry, a prominent online presence is crucial. This case study focuses on an Insulation company striving to enhance its visibility and customer engagement using Google My Business (GMB). By implementing strategic GMB SEO hacks, the company aimed to increase its online presence, attract more local customers, and establish a strong digital footprint.
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